The Inside Light

These are from a project called 'Inside Light' which is a collaboration between Cinco and Chris Hornbecker. They photographed creative people who had to define their inspiration in one word, they then transformed the words into light boxes and then flashed so they would leave a reflection in the photos.
I really like the final photographs for this project, especially the first, which has 'thief' reflected in his eyes, its a really subtle inclusion of the text and fits with the overall look of the photo. I also think the concept is really good and makes the photos more interesting as the words reflected mean something, which is personal to those in the photos.
Also the flash website for the project is nicely designed, using a book format and illuminating the words reflected in the photos

You can see it here-- http://cincodesign.com/CO/TheInsideLight.html