Dobrolet Identity

Another of Rodchenko's work I think is very effective is his designs for the airline Dobrolet's identity. He created the logo, letterhead and advertising posters.

The logo in particular is very well designed, using a simple idea of the front view of a plane and placing the typography on the line created by the top of the plane. This creates a very compact design and is the most effective use of the space. I really like how he has used a very geometric design for the plane, which compliments the design of the type. He has created a clear identity through the use of only red and blue colours, so any material in connection to Dobrolet can be designed using these colours and can be clearly identified.

This is an advertising poster he designed for Dobrolet, it uses the two colours of red and blue to echo the design of the logo.

Within this, the imagery is really effective, especially how he has created the perspective of the squares going off into the distance, giving the poster a sense of depth.

The typography layout is quite interesting, especially the type on the right side where he has set the last 3 lines in slightly. Although this is probably because the globe was in the way, but it works.